Sergio Mendoza, Ph.D.Jun 27, 20225 minDynamically Optimized Budget (or the advantages of budgets consistent with Revenue Management)We discuss how to use Revenue Management concepts to improve the corporate practice of budgeting.
Sergio Mendoza, Ph.D.Mar 11, 20225 minThe Impact of PromotionsWhy use promotions? What objectives can a promotion fulfill? Can promotions produce added value?